Processing of personal data through cookies

What are cookies and what data do they collect?

SAFINA, a. s. is the operator of the website, which uses cookies. Cookies are short text files that are stored in your browser (e.g. Microsoft Edge, Google Chrome, Internet Explorer) on the device you are using (e.g. PC, mobile phone) during your visit to our website. Their general purpose is to collect information about the use of our website.

Cookies include information about your browser type and operating system, IP address, date, time, time of website visit and number of visits, content viewed, pages viewed. Because cookies contain a unique identification number that identifies your browser, they allow us to recognize your browser the next time you visit our website.

In accordance with legal regulations, we hereby inform you of all data and information that cookies store on your device and also of their purpose.

What cookies do we use and for what purpose?

Our website uses:

Technical (necessary) cookies necessary to ensure the proper display and functioning of our website.
Analytical (statistical) cookies used to generate statistics, gather information and analytically evaluate behaviour about visitors to our website.
Preference cookies used to facilitate your next visit. These cookies allow the website to remember how to personalise itself to you in relation to your previous visits – for example, your preferred language or the region from where you are visiting the website, previous searches.
Marketing cookies used to serve relevant ads and target advertising to visitors to our website.

On what basis can we use these cookies?

We process technical cookies on the basis of legal regulations, while analytical, preference and marketing cookies are processed solely on the basis of your consent, which you give in the pop-up bar.

In the event that you no longer consent to the processing of data via analytical, preference and marketing cookies obtained during your visit to our website, you can restrict or completely prohibit such data collection and use by changing the relevant settings on your internet browser. The management of cookie settings varies from browser to browser. This is described in the help section of each browser, which will explain how you can change the cookie settings.

Details of analytical, preference and marketing cookies

We currently use the following analytical, preference and marketing cookies managed through GTM:

NameCookie service provider (recipient) and link to privacy policyPurposeMaximum processing time
Google AnalyticsGoogle Inc. with head office on 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA  
More information:
obtaining statistical information relating to visits to our websitedepends on the settings of your web browser, but the information is processed for a maximum of 13 months after the last use of cookies
Google AdsGoogle Ireland Limited se sídlem Gordon House, Barrow Street, Dublin 4, Irsko   More information:   analytical Behavioural Evaluation and Retargeting  540 days
Seznam, a.s. with head office on Radlická 3294/10, 150 00, Praha 5  
More information:
analytical Behavioural Evaluation and Retargeting 540 days
Facebook  InstagramMeta Platforms Ireland Limited with head office on Grand Canal Square,
Grand Canal Harbour,
Dublin 2, Dublin, D02x525, Irsko  
More information:
analytical Behavioural Evaluation and Retargeting3 month
LinkedInLinkedIn Ireland Unlimited Company with head office on Wilton Place,
Dublin 2, Irsko  
More information:
analytical Behavioural Evaluation and Retargeting1 day – 2 years (depends on cookies type)
HotJarHotjar Ltd with head office on Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian‘s STJ 3141, Malta.  
More information:
analytical Behavioural Evaluation 365 days

The aforementioned providers (data recipients) process your personal data only on our instructions and only for the purposes set out above, in accordance with the measures to ensure the security and confidentiality of your personal data.

In accordance with the recipient’s policy, your personal data may be transferred outside the European Union.

Otherwise, the general conditions for processing personal data set out in this Information Memorandum will apply mutatis mutandis.

How can you manage and delete cookies?

You can delete or otherwise manage cookies from your browser by following the instructions below.

  • Edge

  • Chrome

  • Internet Explorer

  • Mozilla Firefox

  • Opera

  • Safari

How can you contact us?

If you have any questions about cookies and the processing of your personal data, please do not hesitate to contact us, electronically or by phone at or by phone at +420 241 024 111
In all cases, we can be contacted at our delivery address Safina, a.s., Vídeňská 104, Vestec, 252 50.